King Of Shaves
RZR-Mens Grooming
2010-2011
With any shaving system the cost is in the consumables. Replacing the blades is a 'grudge' purchase like buying new ink cartridges for you home printer. Unlike the blades the razor handle is virtually given away in comparison to it's real cost. Despite this it has to not only function correctly but also embody all the virtues of the brand, be a pleasure to use, visually exciting and still be cost effective to manufacture. These concepts set out to achieve all these aims through the use use of only three parts, keeping the cost at a minimum. Cast and polished diecast front, injection molded ABS/PC rear with twin shot TPE rubber to provide grip and the all important 'hinged' head. Three routes were explored functional, organic and precision all with individual surface treatments, style and form. each evoking a different emotional response from the consumer. The paradigm shift these designs imply nudges the KOS Brand into a new sector of empowered consumer attraction
whilst maintaining a heritage link to the legendary AZOR handle.
