Drinks Dispense
2008
Following the success of Trupour’s 'Stella Artois Brasserie Font', the brand saw the opportunity to
expand their business into NPD for existing customers. A new entry into the Continental Beer
market 'Boyka' took their traditional product, re-branded and repackaged it for the UK market.
By maintaining a Russian feel to the styling without the use of stereotypes, the Font successfully
combines the right visual motifs. Whilst playing on the universally recognized 'Russian Doll' motif,
the form still conveys the company brand values and is applicable to the modern bar.
`
